Media

Digital Media

Digital Media

Editorial e-newsletters

Our Life Sciences Network uses the latest in marketing automation, lead and profile management software to ensure all e-news delivery is optimized and targeted only at permission-based users and optimized by device. Tracking details, performance and detailed reporting are provided for all placements.

SPECIFICATIONS: There are 4 text-based ad placements available.
Each placement includes:

  • Headline: 5-10 words
  • Image: 450×255 STATIC .jpg or .gif (Do not embed images into a word file, please send native .jpg or .gif file. No animated GIFs)
  • Copy: max 35-40 words
  • Call to Action (3-5 Words) + URL

EXCLUSIVE SPONSORSHIP: Reserving all 4 placements.
Include a .jpg or .gif company logo 250 pixels wide + URL in addition to the placements

SPONSORSHIP OPPORTUNITES

Medical Design & Outsourcing

  • Frequency: 2X Week
  • Reach: 21,000
  • Exclusive Sponsorship and Single Text Ads available
  • Link to Example

MassDevice

  • Frequency: Daily +5/ Sat +7
  • Reach: 15,000
  • Exclusive Sponsorship and Single Text Ads available
  • Link to Example

Medical Tubing + Extrusion

  • Frequency: 2X Monthly
  • Reach: 21,000
  • Exclusive Sponsorship and Single Text Ads available
  • Link to Example

Surgical Robotics (from MassDevice)

  • Frequency: 1X Monthly
  • Reach: 15,000
  • Exclusive Sponsorship and Single Text Ads available
  • Link to Example

MDO’s Nitinol Pulse

  • Frequency: 1X Month
  • Reach: 21,000
  • Exclusive Sponsorship and Single Text Ads available
  • Link to Example

Drug Delivery Business News

  • Frequency: 1X Month
  • Reach: 5,000
  • Exclusive Sponsorship and Single Text Ads available
  • Link to Example

Partner Promotions

Your HTML, our audience

SPONSOR HTML
WTWH offers customer provided HTML sends to reach targeted segments of our opt-in 3rd party e-newsletter audience.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

  • Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SPONSOR PROVIDED HTML SPECS:

  • Preferred subject line (recommend 70-80
    characters including spaces)
  • Completed HTML file:
    • The HTML file should be a max width of 650 pixels
    • Use absolute URLs for your images (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
    • Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
    • Styling should be done inline with the tags and not in the header area.
  • Text version of eblast (optional)
  • Seed list (email addresses of anyone that should receive a copy of the live deployment)
  • Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
  • Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! WTWH uses custom software and 3rd party services to check the content of the HTML creative for red-flags that might prohibit delivery. Due to a matrix of conditions from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, WTWH Life Sciences Network acknowledges and cannot control differences in how the creative will render across device. If HTML coding time is requested, additional fees are incurred. Please contact your business development representative for more information.

  • Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
  • WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Our template, your message

SINGLE OFFER TEMPLATE
Provide WTWH with your message and we will create an email using our branded template

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

  • Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SINGLE OFFER SPECS

  • Preferred subject line (recommend 70-80
    characters including spaces)
  • Main Image: 650×300 static jpg or gif
  • Company logo: minimum 150 pixels wide; static jpg or gif
  • Headline: 5-10 words
  • Descriptive Copy: 30-80 words
  • Call-to-action (3-5 words)
  • URL or PDF file of resource
  • Max image file size limit: 500 KB B

SINGLE OFFER + LEAD GENERATION

Our single offer template with your message plus we create a lead form landing page with the following standard fields: Email, F/L Name, Company, Postal Code & Country

SPECIFICATIONS FOR A SINGLE OFFER WITH LEAD GENERATION

Same as single offer specs plus URL or PDF file of resource. Price based on CPM / Lead Requirements.

LINK TO EXAMPLE

CoBranded e-newsletters

WTWH uses standard e-newsletter template and includes client provided content. Sponsorship includes all ad placements + logo recognition

 SPECIFICATIONS:

  •  Preferred subject line (recommend 70-80 characters including
    spaces)
  • Client logo + URL
  • 728×90 + URL (Optional – This is displayed at the top of the newsletter)
  • 300×250 ad + URL (optional)
  • Up to 6 text ads which would include:
    • 450×255 static image
    • Headline (5-10 words)
    • Copy (30-35 words)
    • CTA text (3-5 Words)
    •  URL
  • 1 featured Video (optional) which includes:
    • 450×255 static image
    • Headline (5-10 words)
    • Copy (30-35 words)
    • CTA text (3-5 Words)
    • URL

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE SIZES

  • ROS (Includes 728×90, 300×250, 300×600)
  • 970×250 Billboard (ROS)

PRESTITIAL ADS

  • 640×480 and 300×225

Contact your representative for more details.

WALLPAPER ADS – RESPONSIVE DESIGN

  • Simultaneously displays ad creative on the right and left hand sides of the site. Creative can be different for the left and right and can have specific urls for each side.
  • Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays.

WALLPAPER SPECS:

  • 300X1000, 130X1000 and 320×50
  • File type: .gif, .jpg, .bmp, .png, videos (.mp4, VAST, YouTube), and HTML tags. File size: 4MB max for combined size of all assets.

Contact your representative for more details.

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer

ASSET SPECIFICATION
DESKTOP & MOBILE

  • Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR 4:1 Aspect Ratio (ex: 1920 x 480px)
  •  Asset Image (optional): Same Dimension as video provided (ex: 1920 x 1080px or 1920 x 480px)

FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    •  File Size: Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 4MB*.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement.

ASSET SPECIFICATION
DESKTOP & MOBILE (IMAGE ONLY)

 Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)

FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    •  File Size: Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 4MB*.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

First-Party Audience Targeting

Content Affinity Targeting
We use our first-party data platform to identify and engage targeted audiences with relevant ad experiences based on our site users content consumption habits.

CONTENT AFFINITY TARGETING

  • Target by content affinities across the Design World network
  • Your message serves to site users based on their content affinity

Contact your sales representative for more information and package pricing.

Online Ad Specifications:

  • Headline (no more than 8 words)
  • One sentence description (no more than 25 words)
  • 386×225 image
  • Click-through URL

Audience Extension

Intent-Based Marketing | Account-Based Marketing

Our AI data management tool analyzes content consumption of users at hundreds of thousands of B2B companies and identifies when users in those organizations are indicating active demand for products or services you offer. Leveraging your target account list, our data management platform identifies anonymous users available for targeting at those companies you are trying to reach. Ads are displayed across the internet on brand safe sites.

INTENT-BASED MARKETING

  • Target users outside our network across the internet by intent topic via display ads.
  • Narrow down reach by industry, title, geography or company size.

ACCOUNT-BASED MARKETING

  • We target your prospects based on your target account list.
  • Target ABM users outside of our network across the internet with display ads.

Specifications:

  • 728×90, 300×250, 300×600,160×600, 320×50, 300×50 & 970×250 (jpg, gif, standard HTML5)
  • Max Initial File Load Image: 40KB / Max Initial File Load HTML5: 200KB
  • Max Animation: 30 seconds or less (loops included); 15 seconds recommended; max 3 loops
  • Clicktags Accepted
  • Click-through URL

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

  • Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
  • Increase the reach of your display campaigns by leveraging the Life Sciences Network to retarget key segment audiences.
  • WTWH Life Sciences Network offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any Life Sciences Network website.

Pricing based on CPM volume and custom ROI programs

RETARGETING REQUIREMENTS:

  • File size: less than 150KB
  • Animation: less than 30 seconds
  • File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
  • CPM Pricing varies by program

CREATIVE SIZES:

  • 300×600, 728×90, 300×250, 970×250, 320×50, 160×600

RETARGETING REQUIREMENTS:

  • File size: less than 150KB
  • Animation: less than 30 seconds
  • File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
  • CPM Pricing varies by program

CREATIVE SIZES:

  • 300×600, 728×90, 300×250, 970×250, 320×50, 160×600

Webinars

Engage a captive audience and generate leads. WTWH webinar series offers companies the opportunity to work with editors on preparing and delivering both editorial and custom content in a live, interactive format or on-demand.

EDITORIAL WEBINARS

WTWH has developed a webinar schedule and invites manufacturers to share their experiences and expertise to help design engineers better understand technology or product related issues and challenges. WTWH editors will select a limited number of manufacturers to participate in each webinar.

  • April: Drug Delivery/Diabetes
  • May: Nitinol
  • August: Minimally Invasive MedTech
  • September: BIG 100

VIEW WEBINAR ABSTRACTS

 CUSTOM WEBINARS

Sponsor chooses their own topic and presents educational material related to that topic. WTWH will assign an editor who will moderate the event and a technical coordinator who will coordinate promotions and produce the live event.

Recommendations:

  • Position yourself as a thought leader by presenting on educational topics in your industry
  • Attract great leads by describing what your attendees will gain from participating
  • Includes graphics, images and downloadable assets
  • Use poll and survey questions to increase engagement and take the pulse of your audience
  • Present using webcam to create a captivating presentation
  • Utilize HTML5 technology to ensure your attendees will have the best viewing experience

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on demand metrics and survey results, if applicable.

Contact your sales representative for more information and package pricing.

DeviceTalks Tuesdays

DeviceTalks builds conferences, webinars and podcasts to connect engineers, entrepreneurs, manufacturing professionals and other MedTech leaders. Each of our meetings, webinars and podcasts focus on finding ways to relieve critical choke points of medical device innovation.

  • INVENT IT – We’ll talk with start-up executives and investors about launching new companies.
  • DESIGN IT – Topic center around developing prototypes, perfecting product development and moving new devices forward.
  • MAKE IT – Manufacturing professionals will discuss new materials, miniaturization, and other practices
  • COMMERCIALIZE IT – Experts will discuss regulatory, reimbursement, medical education and new sales technologies 

Can’t wait for the next in-person event? DeviceTalks Tuesdays brings the same caliber of expertise directly to your screen every week. Each 60-minute session features leaders in design, materials, manufacturing, and commercialization — with live audience Q&A.

DeviceTalks hosts will guide the conversations and ask questions, including those posed by audience members.

Available to Sponsors
• 60 minutes of conversation on audio/video channels
• An opportunity to share a powerpoint presentation and other resources
• Marketing materials to promote episodes
• Detailed attendee information
• Full recording of session
• Episode will be available on-demand and hosted by DeviceTalks
• Option of turning discussion into white paper

DEVICETALKS TUESDAYS MULTI-DAY EVENTS:

  • February: Cardiac Innovations Series
  • April: Surgical Robotics Series
  • June: NeuroTech Series
  • July: Interventional Health Series
  • October: Connected Health Series
  • November: Orthopedic Technologies Series

VIEW ABSTRACTS

DEVICETALKS PODCAST NETWORK

Our podcast network has generated over 1 million plays in just five years, becoming a central place for the MedTech community to learn from the industry’s leaders and top-performers.

Our DeviceTalks Podcasts include DeviceTalks Weekly – our weekly wrap of the medical device industry – as well as shows targeted at specific OEMs and critical clinical markets

Sponsors are invited to include their messaging on our podcasts through branding and interviews.

Our DeviceTalks team will work closely with sponsors to create focused messaging that highlights their expertise, approach and leadership.

Ask how our podcasts can amplify your message or talk to us about creating your own branded podcast.

Content Syndication

Audience Marketing | Lead Generation

AUDIENCE MARKETING
Fully Managed Content Syndication

  • Promote content to specific targets
  • Global contact record database available for selection
  • Assistance in designing campaigns
  • Leads delivered in time frame needed

Lead Generation Campaigns

  • All lead types are qualified but some types are highly qualified based on level of engagement by the prospects.

Content Assets

  • Choose the type of content you would like to promote
  • Leverage assets that are relevant to the audience and educational
  • White Paper | Case Study | Infographic | On-Demand Video
  • MQL Gated
    • Marketing qualified lead
  • BANT Performance
    • A lead that has consumed 1 piece of content and answered additional qualifying questions related to budget, authority, need and timeline identifying the lead as a higher value prospect
  • 2-Touch Performance MQL
    • A lead has consumed two pieces of content

Supplied Content

Your supplied content within the confines of our editorial websites

SPONSORED CONTENT

  • One content article provided by sponsor (900 words or less, title, image and URL)
  • Content appears on the brand website home page and is labeled as “Sponsored Content”
  • Featured 2x in brand e-newsletter
  • 2 posts on brand LinkedIn page for the month
  • Content is archived after one month

SPECIFICATIONS:

  • Featured article image for slider and thumbnail at 770×500
  • Hero Image for the top of the article – up to 740px across; can be the same as the Featured image
    • For the Content:
      • Headline
      • Sub-headline (Optional)
      • Body Copy – 900 words or less; include URLs
      • Supporting images (Optional)
        • up to 500px wide
      • Author information – Name & Title

We will use the above to build out the landing page for your review.

Once that is approved, we then promote that page via our newsletters and social media.

Gated Special Reports

Editors at MassDevice, MDO and our other medtech brands produce in-depth special reports that dive into some of the hottest areas of medtech, including nitinol, surgical robotics, orthopedics, diabetes tech, and cardiology — plus an overall deep dive into the industry as a whole with MDO's annual Medtech Big 100 report. Sponsors get logos on the landing pages, advertisements in the downloadable PDF, and access to lead gen information from the free downloads.

Medical Design & Outsourcing Nitinol Innovation Special Report: Pulsed-Field Ablation

Launch Date: February 3, 2026

Abstract: Available as a downloadable PDF from a dedicated landing page prominently featured on MDO’s Nitinol Hub, an improved version of the site’s existing nitinol tag page.

This report will package together the top nitinol stories on MDO, including insights into nitinol-enabled medtech innovation and insights into how to employ it in medical devices, including: 

An intro from MDO Managing Editor Jim Hammerand

How major OEMs and startups are using nitinol in cutting-edge pulsed-field ablation systems to treat atrial fibrillation. Examples of the types of articles we might include… 

MassDevice Surgical Robotics Special Report

Launch Date: March 12, 2026

Abstract: Available as a downloadable PDF from a dedicated landing page prominently featured on MassDevice’s Surgical Robotics Hub.

This report will provide valuable insights on dozens of surgical robotics companies covered on our medtech news site, including:

  • Robot names & descriptions
  • Applications
  • CEO & headquarters location
  • Website URLs
  • Regulatory status
  • Total procedures
  • Funding stage & money raised
  • Revenue

MassDevice Transcatheter Heart Valves Report

Launch Date: April 1, 2026

Abstract: The multibillion-dollar transcatheter heart valves market continues to evolve and grow rapidly. We forecast that total sales will increase at a CAGR of 8.4% for the rest of the decade, as minimally invasive therapies gain traction in the management of structural heart disease. Our more-than-80-page MassDevice special report provides a detailed market forecast, including sales growth forecasts for the individual companies in the space including Edwards Lifesciences, Medtronic, Abbott and others. This extensive report includes an overview of transcatheter heart valve procedures, technologies and innovations, historical sales and forecast markets, growth rates by region (U.S. and international), competitive analysis/market share, leading competitors and emerging startups, corporate strategies, market drivers and limiters, and trends/opportunities. Carrie Neptune, a veteran medtech market analyst, has produced this report as the latest editorial product from MassDevice, the premier online source of medtech news and insights.

The following is a brief overview from our table of contents:

  • Heart valve disease overview
  • Transcatheter aortic valve replacement (TAVR) devices
  • TAVR’s expansion to low-risk patients
  • Transcatheter mitral valve replacement (TMVR) devices
  • Transcatheter mitral valve repair (TMVr) devices
  • Emerging technology
  • Global market forecasts of TAVR, TMVR and TMVr
  • TAVR, TMVR and TMVr competitive analysis

Medical Design & Outsourcing Medtech Startups Special Report

Launch Date: April 10, 2026

Abstract: This special report will focus on coverage of innovative medtech startups, including interviews focused on technology, strategy and advice from startup leaders for startup leaders. We’ll cover a variety of startups and applications, so this special report is a good fit for anyone who wants leads from startup founders, executives, engineers and other decision-makers.

MassDevice Orthopedic Device Companies Special Report

Launch Date: May 6, 2026 

Abstract: Available as a downloadable PDF from a dedicated landing page prominently featured on MassDevice’s Orthopedics Hub.

This report will feature valuable insights on the 10 largest orthopedic device companies in the world, including: 

  • Annual orthopedic device business revenue
  • Headcount (when available)
  • R&D spend (when available) 
  • CEO & headquarters location
  • Website URL
  • A summary of the latest news about the company on MassDevice, including notable products and launches
  • A roundup of top news out of AAOS 2026 in March

Diabetes Tech Special Report, from MassDevice and DDBN

Launch Date: August 5, 2026

Abstract: Available as a downloadable PDF from a dedicated landing page prominently featured on MassDevice’s Diabetes Hub and Drug Delivery Business News. 

This report will package together top stories from our in-person coverage of the American Diabetes Association Scientific Sessions, June 5–8 in New Orleans, where medtech leaders, healthcare professionals, and scientists gather to discuss the latest advancements. The report will include:

  • An intro from MassDevice and DDBN Associate Editor Sean Whooley;
  • A roundup of top news out of the ADA’s Scientific Sessions;
  • Two feature articles with insights from top diabetes tech leaders and innovators at the show;
  • A listing of 10 of the largest diabetes tech companies in the world, including information on diabetes tech annual revenue, revenue change, headquarters, top executives, website, and a summary of recent news.

The 2025 Medtech Big 100, on Medical Design & Outsourcing

Launch Date: October 7, 2026

Abstract: Available as a downloadable PDF from the to-be-created 2025 Medtech Big 100 page on MDO. (The landing page will feature a table of the 100 largest medical device companies in the world.)

This report will have everything a reader can get from MDO’s Medtech Big 100 print edition — and a lot more: 

  • An intro from Editor in Chief Chris Newmarker
  • As in the print edition, we’ll have a revenue table, number of employees table, an R&D spend table, an R&D spend as a percentage of revenue table, and listings of all 100 companies. In addition, the downloadable PDF will have revenue per employee, R&D spend per employee, CEO compensation table, and a heat map with corporate headquarters.
  • Descriptions of all 100 companies, versus just the top 20 in the print edition.
  • On top of the Big 100 analysis feature in the print edition, we’ll have additional features about the largest employers, largest R&D spenders, etc.

Cardiology Device Companies Special Report

Launch Date: December 2, 2026

Abstract: Available as a downloadable PDF from a dedicated landing page prominently featured on MassDevice’s Cardiolovascular Hub.

This report will provide valuable insights on cardiology tech companies covered on our medtech news site, including:

  • Technologies and medical applications
  • CEO & headquarters location
  • Website URLs
  • Regulatory status
  • Revenue

The report will also include a roundup of top news out of the Transcatheter Cardiovascular Therapeutics Symposium (TCT 2026), Oct. 31–Nov. 3 in San Diego.

Medical Design Sourcing

MassDevice and Medical Design & Outsourcing offer custom enhanced supplier pages for companies participating in year-long package programs. Supplier pages are built on a flexible framework allowing for customization of content on a single page. Choose video options, add whitepapers, catalogs, custom URL’s and your Leadership profile.

CONTENT INCLUDES

  • Category premium sponsorship opportunities
  • Company logo & description
  • Features articles / products / pr
  • Datasheets & catalogs
  • Featured video / multi-view player
  • Social media connections
  • Whitepapers
  • Site links
  • Additional resources


Please contact your sales representative on how to get your enhanced supplier page live today.

For the most updated specifications, please visit:
marketing.wtwhmedia.com/customizable-supplier-pages-on-all-networks

Website Exclusive Sponsorships

Looking for targeted access to MassDevice's exclusive audience of medtech decision makers?

MassDevice has popular pages highlighting top stories in specific categories including surgical robotics, cardiovascular, diabetes treatment tech, and more. Connect with industry leaders today.

SURGICAL ROBOTICS CATEGORY SPONSOR + AFFINITY

massdevice.com/surgicalrobotics

DIABETES CATEGORY SPONSOR + AFFINITY

massdevice.com/diabetes

CARDIOVASCULAR CATEGORY SPONSOR + AFFINITY

massdevice.com/cardiovascular

Digital Editions

Exclusive packages for lead generation, optimal placement and maximum reach.

DIGITAL EDITION PROGRAM
Customize your digital full page located next to the cover page. Use an existing print ad or customize your own page to direct customers to your offers. Your logo will also be prominent on the digital issue landing page and will be linked to your company’s website.

  • Full page ad size: 9 x 10 7/8 in. PDF RGB
  • Logo – minimum 200 wide
  • URL to landing page

Exclusive featured offer in e-newsletter pushed to digital subscribers.

  • Image – 250×200
  • Logo – 200 wide
  • Title – 5-10 words
  • Copy- 30-40 words
  • URL to landing page
  • Call-to-action

Featured Digital Edition promotion across entire network.